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On Fibber McGee and Molly, Peary's Gildersleeve was a pompous windbag who became a consistent McGee nemesis. "You're a haa-aa-aa-aard man, McGee!" became a Gildersleeve catchphrase.
The character was given several conflicting first names on Fibber McGee and Molly, and on one episode his middle name was revealed as Philharmonic. Gildy admits as much at the end of "Gildersleeve's Diary" on the Fibber McGee and Molly series (10/22/40).
He soon became so popular that Kraft Foods—looking primarily to promote its Parkay margarine spread — sponsored a new series with Peary's Gildersleeve as the central, slightly softened and slightly befuddled focus of a lively new family.
Actor Harold Peary was a much appreciated talent on the old radio series, "Fibber McGee and Molly". Over the course of time, he played a number of different characters, like a butcher or a delivery man. Eventually, the writers created the character of Throckmorton P. Gildersleeve for Peary to portray. Stuffy "Gildy" was the next-door neighbor of the McGee's, so now Peary could portray the major plot point in some episodes. But even this major supporting role was not enough to contain the actor's talents. So in 1941, "The Great Gildersleeve" spun-off into his very own radio series.
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However, it was not Peary who appeared in the TV series. Back in 1950, Peary's agent saw an opportunity to better his client's deal. He moved Peary from NBC to CBS. Unfortunately, the agent didn't cover all the bases of the deal, as CBS found they could not put him on as "The Great Gildersleeve", NBC still owned the rights to the character. They got Peary but not "The Great Gildersleeve" program. So CBS created a different series for Peary to play in, titled "Honest Harold". Starting on September 6, 1950, Peary's old friend Willard Waterman continued the Gildersleeve character successfully for the remaining four years of its run, then onto the year-run of the television series. Harold Peary showed up two years after that as Mayor LaTrivia on the TV version of "Fibber McGee and Molly".
via Wikipedia and http://www.greatgildersleeve.net/
This show is from October 31st, 1943.
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